< elevator shoes >: Billed as Asia's most expensive brands of athletic shoes, Jump (Chinese name "the door") will move the headquarters R & D center to Dongguan. Yesterday afternoon, the door Houjie Town in Dongguan, held a press conference to announce this decision. Interestingly, his company used to be a CEO Chen Ruiwen the mainland who moved against the company, and now he has felt an unstoppable trend.
Not to Dongguan, I do not know where to go.
Founded in 1975, the "doors" in Taiwan was once a household name, and now is still the sales of three million pairs a year, to more than 30 countries and regions in the world to sell their sneakers. Now "the door" greater pride in is its price, an average of 280 U.S. dollars per pair of high prices in the Asian sports elevator shoes in the second to none.
Yesterday, the door elevator shoes Houjie Town in Dongguan, held a press conference. CEO Chen Ruiwen the door said that they would relocate the headquarters R & D center to Dongguan. "Houjie the importance of footwear in the world, do not engage in the footwear industry do not understand. We do not own factories, we used to collect material in Taiwan, information, and now can not survive. Houjie is not only easy to obtain materials, and the information obtained is easier than to go anywhere, we can use information superiority in a very short period of time to reach their own goals. Houjie many designers are not only elevator shoes, bags, furniture industry, gathered a lot of designers. "Chenrui Wen said that the
This advantage is in Fujian, Wenzhou Du Mei Fabi's. "No, Dongguan, do not know where to go."
CEO has objected to moving to Dongguan
"The door" R & D center will be moved to Dongguan, in the industry does not seem accidental. Taiwan Footwear Manufacturers Association president Lin Zhaojie said that with the cost of the improvement of production processes from Taiwan moved to Dongguan, "Do not be no illusions about production processes, research and development, design will stay in Taiwan."
In fact, Dongguan has gathered quite a lot of shoe-making business R & D center. 2007 Aokang R & D centers from the footwear industry in Wenzhou Oubei moved to Houjie, became a sensation elevator shoes industry news. At present production processes have been increasingly moving to mainland China, the industry is estimated that the next will be R & D, Dongguan, orders based.
"The door" CEO Chen Ruiwen have a deep feeling for this trend. He said he had called on Taiwan not moved to the mainland elevator shoes to let Taiwan become a "Orient of Italy." However, this appeal does not play a role, seeing their friends one by one come to the mainland. He finally realized that this is the inescapable trend.
He said there has not been established R & D center established in Dongguan, the size, if the Government and the industry more support, he would shift more of design capacity to Dongguan.
